Best-in-class B2B eCommerce Website for Plastics Distributer
North America’s largest distributor of plastic materials engage and empower B2B customers with robust online tools that allow for self-service research, ordering, and fulfillment.
MitreBox UXD was engaged by the company’s digital agency of record to collaborate with their internal creative and technical teams to improve the online user experience of the distributor’s website in order to drive site traffic, increase user conversion, and enhance the 75-year-old brand.
Leveraging the initial research completed by the distributor’s internal marketing team, MitreBox UXD, led interactive content and functionality workshops and poured over 1000’s of pages of product data to further understand the complex needs of B2B customers across a wide range of industries. Two distinct and important scenarios emerged. During a single visit the majority of users were looking to either research or purchase materials; in a much rarer scenario users were looking to do both.
These insights provided the backbone and strategic direction from which MitreBox UXD designed an online experience that provides easy access to extensive product information, their complete range of service solutions, technical plastic data, material comparison tools, and application case studies. An intuitive interface replaced copy-heavy portions of the site with concise content and recognizable, clickable imagery. The online catalog with over 8500 SKUs was completely restructured, to improve ease of navigation and encourage engagement. Allowing customers to “buy now” or “get a quote” on large volume purchases, or if custom-cut materials are needed, visitors can simply select an item, enter the cut requirements, and they will do the rest.
Content hierarchies, user workflows and page wireframes, along with a robust functional specification were created to clearly articulate user interactions, data architectures, and precise project requirements to the agency’s creative and technical teams. Enabling them to efficiently architect and develop a robust, intuitive eCommerce platform that allows internal sales and marketing teams to enable manufacturing organizations, business clients, and material partners across North America.
MitreBox UXD worked closely with the company's digital agency of record and internal marketing, technology, and sales teams to provide the following services: