FuseMG User Enhanced Experience Design Screenshots

Fuse Marketing Group Corporate Website

With a growing portfolio of premier clients, FuseMG needed a flexible solution and enhanced user experience to drive online awareness of the agency and their service offering, and highlight ongoing client success stories.

Opportunity

Like many organizations, FuseMG realized that their corporate website was starting to look and feel outdated. While innovative and cutting edge when it was launched, the old site no longer allowed FuseMG to effectively showcase their services and offerings effectively. With a push to share success stories and drive customer acquisition, it became clear that an updated and flexible user experience was required.

Solution

As a long-term partner of FuseMG, MitreBox UXD was brought in to provide insight and direction for the user experience of a new corporate website. Collaborating with the creative and business development teams within FuseMG, a modern solution, focused on sharing success stories and industry knowledge became the forefront of the new corporate site. By showcasing their world-class services and portfolio, as well as sharing knowledge via their blog, FuseMG is able put their best foot forward in the digital space.

Results

With tight timelines and ambitious expectations, MitreBox UXD conducted expedited requirements gathering and stakeholder research. Thanks to an eager and engaged team, FuseMG was able to effectively share their vision for the future. With that vision in hand, MitreBox UXD developed a high fidelity rapid prototype and functional specification that leveraged reusable content modules. This approach allowed for significant flexibility and scalability over the long-term. Not only does the final solution look beautiful, it also allows FuseMG the ability to effectively market their services and capabilities to a wide array of clients.

Services Provided

MitreBox UXD worked closely with the FuseMG team to provide the following services:

Needs Assessment

Information Architecture

 Wireframes & Functional Specification

 Responsive Rapid Prototype

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