Globalive YAK Screencaps

Globalive extends their VoIP services to mobile devices.

As one of Canada’s longest standing VoIP providers, Globalive looked to re-energize their legacy YAK brand by bringing their affordable long distance calling offerings to the mobile market.

Opportunity

Through the 1990’s and early 2000’s, Globalive’s YAK brand was a recognized provider of affordable long distance calling services. With a desire to re-invigorate the brand, Globalive needed to modernize their offering by leveraging mobile apps to provide modern long distance and VoIP services to under-served segments of the Canadian market. Over a number of months, MitreBox UXD worked in close collaboration with the Globalive product team to develop not only a custom calling solution, but also design a simple and intuitive sign-up and account management process to support revenue generation.

Solution

In constant collaboration with the Globalive product team, MitreBox UXD conducted an extensive round of research focused both on competitors as well as the various customer targets. Through an iterative process, high fidelity rapid prototypes and functional specifications were developed that covered everything from account creation through to various calling, texting, and contact management features. MitreBox UXD then provided full creative design and style guides to allow the Globalive developers to bring the new applications to life on both iOS and Android platforms.

Results

With a go-to-market focus on students and new immigrants to Canada, the final solution offered an elegant integration of legacy Globalive VoIP calling features in a modern mobile app packaging. Supporting both iOS and Android, the apps included the ability for users to easily sign up for the service, select and manage custom phone numbers, make and receive calls and text messages over the Globalive network, as well as sync and manage their contacts.

Services Provided

MitreBox UXD worked closely with the Globalive product team and internal development group to provide the following services:

Needs Assessment

Information Architecture

 Wireframes & Functional Specification

iOS & Android Rapid Prototypes

 Creative Design

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