Astral Radio Portfolio Sample

Astral Radio embraces digital strategy for on-air content.

Project Highlights

  • As a national brand, Astral Radio maintains a network of 85 radio stations across the country.
  • Station websites had been standardized in previous years using an out of box technology solution, and although successful at the time, the current platform was in need of an overhaul.
  • In late 2012, Astral Radio engaged MitreBox UXD to complete a thorough assessment of their current digital offerings and to provide strategic recommendations aimed at future enhancements and the evolution of their online properties.
  • Recommendations were derived from comprehensive research consisting of visions workshops, internal stakeholder interviews and listener surveys, trends research and competitive analysis.

Results

  • Definition of a forward facing vision statement to be used during the ongoing development of all Astral Radio digital products.
  • Comprehensive outline of the current state of Astral Radio’s digital properties, along with potential opportunities and risks in the following categories:
    • Monetization
    • Social Media
    • Mobile, Content
    • Genres & Markets
    • Contests & Promotions
    • Member Databases & Listener Clubs
    • Emerging Technologies & Innovation
    • Creativity, Flexibility & Process
    • User Experience
    • Knowledge Sharing
  • Clearly articulated and detailed functional requirements for new technology partner and product evaluation.
  • Delivery of actionable strategic recommendations and presentation to the Astral Radio Executive Team.

Services Provided

MitreBox UXD worked closely with the Astral Radio’s content, digital, on-air and sales teams to provide the following services:

Vision & Objectives Workshops

Persona Development

Stakeholder Consultation

User Survey

Competitive Analysis

Industry Trends Research

Strategic Planning & Recommendations

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