Selection of TD Live Music screenshots.

New website celebrates TD Canada’s commitment to music

As a sponsor of major live music events across the country, TD needed a modern website to help people get out and rock out.

Opportunity

Over the last decade, TD Canada has been an active sponsor of over 60 live music events across the country. In order to extend and enhance their sponsorship activities, TD identified a need to enhance their online music offering in order to develop a platform for future growth in both traditional web and mobile. With a hard deadline of the upcoming Juno Awards, MitreBox UXD was engaged to work with numerous stakeholders in order to conduct competitive analysis, information architecture, and wireframes in order to facilitate the development of a multi-channel web platform.

Results

Complete redesign of the legacy TD Live Music website to facilitate robust editorial control for non-technical content teams while adding numerous features such as photo & video galleries, social media feeds, blogs, and enhanced event listings. Designed to allow for 100% re-use of content and site modules between desktop and mobile interfaces with no additional workload required by the content teams. Upon completion of wireframes and functional specification, MitreBox UXD worked with various stakeholders to define processes and best practices around accessibility guidelines and SEO prior to user acceptance.

Services Provided

MitreBox UXD worked closely with the TD marketing team and digital agency to provide the following services:

  • Vision & Objectives Workshop
  • Persona Development
  • Stakeholder Consultation
  • Competitive Analysis
  • Information Architecture
  • Wireframes & Prototypes
  • Usability Testing

Feel free to browse our portfolio and check out more of our work.

LOGO - Interac CorpLOGO - Agility CMSLOGO - Scotiabank
LOGO - Hockey CanadaLOGO - Fuse Marketing GroupLOGO - Yak Communications
LOGO - Discovery ChannelLOGO - Accessible Media IncLOGO - Astral Media
LOGO - TD BankLOGO - Toronto 2015 Pan Am / Parapan Am GamesLOGO - The College of Physicians and Surgeons of Ontario