An Online Guide to the Toronto 2015 Pan Am/Parapan Am Games
With international athletes converging on Toronto in 2015, the Pan Am/Parapan Am Games organizers required a robust website offering participants, spectators, and media access to comprehensive event information and detailed results data.
The marketing agency of record for the Toronto 2015 Pan Am/Parapan Am Games called on MitreBox UXD to help on what they knew would be an interesting and challenging project. Over a 6-month period, the MitreBox UXD team worked in close collaboration with the various teams tasked with marketing, organizing and hosting the games.
Through workshops, stakeholder interviews, and ongoing planning sessions, MitreBox UXD conducted in-depth requirements gathering and concept definition. With a concept in place, MitreBox UXD developed an extensive set of wireframes and functional specification documentation outlining everything from the integration of scoring feeds, to venue and way-finding details, multimedia integration, and sport/athlete specific content. Designed to support evolving marketing initiatives, it grew from a website that recruited youth to design TO2015’s mascot, to a pre-games website that drove awareness and inspired participation, and then ultimately became the official Games Time site.
MitreBox UXD worked closely with the Games organizing committee and marketing digital agency to provide the following services: