Astral Radio embraces digital strategy for on-air content.

Project Highlights

• As a national brand, Astral Radio maintains a network of 85 radio stations across the country.
• Station websites had been standardized in previous years using an out of box technology solution, and although successful at the time, the current platform was in need of an overhaul.
• In late 2012, Astral Radio engaged MitreBox UXD to complete a thorough assessment of their current digital offerings and to provide strategic recommendations aimed at future enhancements and the evolution of their online properties.
• Recommendations were derived from comprehensive research consisting of visions workshops, internal stakeholder interviews and listener surveys, trends research and competitive analysis.

Results

• Definition of a forward facing vision statement to be used during the ongoing development of all Astral Radio digital products.
• Comprehensive outline of the current state of Astral Radio’s digital properties, along with potential opportunities and risks in the following categories:
  • Monetization
  • Social Media
  • Mobile, Content
  • Genres & Markets
  • Contests & Promotions
  • Member Databases & Listener Clubs
  • Emerging Technologies & Innovation
  • Creativity, Flexibility & Process
  • User Experience
  • Knowledge Sharing
• Clearly articulated and detailed functional requirements for new technology partner and product evaluation.
• Delivery of actionable strategic recommendations and presentation to the Astral Radio Executive Team.