Professional Sports League Attracts a New Generation of Fans with Transformed Online Presence
Looking to attract a new generation of fans, this professional sports league required an engaging, approachable, and mobile friendly online presence to court a younger demographic and the more casual fan.
The League’s digital services agency called on MitreBox UXD to collaborate with their internal UX team on the design of an immersive and social website experience. Building on the agency’s initial ideas and sketches, MitreBox UXD created a robust set of responsive wireframes focused on amplifying the in-person game experience. Through an iterative process, MitreBox UXD designed a scalable navigation approach and robust content templates that bring consistency and a fluid user experience to the league and team websites.
Designed to attract fans to the League and encourage them to attend games, wireframes included unique pre-game, live game, and post-game interactivity targeted at building the appeal and interest of the League brand. News, video, stats, and player profile pages were designed to foster a relationship with the fans by addressing what they really cared about. By replacing standard text content and images with infographics, interactive data tables, and social feeds, fans are encouraged to engage with content when, where, and how they want.
MitreBox UXD worked closely with the League's marketing team and digital agency to provide the following services: